In partnership with We Are Social, I assisted and managed the co-production of a series of launch experiences for COSMC’s — McDonald’s new beverage-first concept restaurant.

We celebrated the opening of COSMC’s first few restaurants in Dallas with a high-energy brand experience, featuring a live DJ, a roaming photo moment with real-time sharing, and exclusive branded giveaways for consumers at both the drive-thru and walk-up kiosks.

To amplify the cosmic energy even further, we partnered with the City of Dallas to produce a once-in-a-lifetime Eclipse Party during April’s total solar eclipse — blending music, art, food, and celestial vibes into an unforgettable community celebration.

From production to coordinating onsite execution, I helped introduce McDonald’s newest brand to the world — creating moments that were immersive, playful, and completely out of this world.