Partnering with My Code Media, I managed the creative production for their IAB NewFronts debut — shaping the design direction, presentation development and onsite experience to bring their brand story to life for top agency and brand partners.

After the main presentation, we produced an intimate happy hour to continue the momentum, creating space for deeper connections and conversations.

Simultaneously, we supported My Code’s broader rebranding efforts — helping to refresh their brand identity and oversee the migration and redesign of their website to align with the new vision. Balancing event production, brand strategy, and operational execution, we helped My Code show up bigger, sharper, and more connected to their mission across every touchpoint.