WYL (WhoseYourLandlord) is a platform and community dedicated to empowering renters through greater transparency, accountability, and storytelling in the housing experience. By combining resident reviews, educational resources, and data-driven insights, WYL helps renters make more informed decisions and pushes for more equitable housing practices.

At WYL, I served as Chief of Operations & Brand, leading a pivotal rebrand that redefined not just how the company looked, but how it felt. I built a new design system from the ground up — creating a cohesive visual and verbal identity across product, marketing, and community channels. I also developed a storytelling framework that made WYL’s mission more human and relatable, building an emotional bridge between renters, landlords, and housing advocates. Beyond brand work, I oversaw major content, marketing, and partnership initiatives, streamlined internal operations, and helped scale product and community engagement efforts. My work positioned WYL as a culturally relevant voice at the intersection of housing, technology, and social impact, setting the foundation for its next chapter of growth.