As Sr Producer, I led the development and execution of the full creative environment for BuzzFeed’s two-day takeover of Austin’s Revival Coffee during SXSW. The space was transformed multiple times a day to showcase featured brand partners — McDonald’s, smartwater, and Blue Run Spirits — creating an immersive and ever-evolving brand experience.

Day 1 highlights included:
– Complex Conversations presented by smartwater, featuring Cole Bennett, Beth Berkitt Gibbs, Pierce Simpson, and Kendrick Sampson.
– BuzzFeed Creator Happy Hour
– Pigeons & Planes party with Blue Run Spirits, headlined by Raekwon and Armani White.

Day 2 highlights included:
– Latino Filmmakers in Hollywood panel, presented by McDonald's Spotlight Dorado, featuring Curly Velasquez, Janicza Bravo, Melina Matsoukas, Juan Felipe, and Jesus Celaya.
– BuzzFeed, Inc. Cocktail Hour

The creative strategy included rapid brand environment flips, custom signage, and dynamic design elements to bring each partner’s identity to life while maintaining a cohesive BuzzFeed experience.