As a LOCALS producer, we brought So Satisfying House to life at SXSW — a three-day, multi-sensory experience blending music, art, and digital culture under one roof. Hosted at Mala Vida in Austin, the activation transformed IMGN’s award-winning So Satisfying social channel into a live, tactile world where attendees could see, hear, touch, and even smell the internet.

Oversaw creative production and event execution, managing buildout, experiential activations, hospitality, staff coordination, and daily programming.

The house featured standout interactive experiences like a Sensory Room with custom audiovisual installations, an ASMR Spa, and a Smell-O-Vision bar pairing scents with viral videos.

At night, the space flipped into a high-energy concert venue featuring Warner Music Group artists including PinkPantheress, Tiago PZK, Sueco, and Pheelz, with performances livestreamed for a global audience. VIP guests were treated to an elevated hospitality experience with premium activations and networking opportunities.

The result: a fully immersive, boundary-pushing fusion of sensory exploration, live music, and digital storytelling — and one of the most buzzed-about experiences of SXSW 2023.