Held at Silver Street Studios in Houston, the Unlimit Expo was an immersive, multi-zone experience designed to bring the modern U.S. Army to life for a new generation. I led production across all creative and on-site elements — from a full-scale “mess hall” cafeteria build to interactive health and wellness zones, art and fashion activations, and game stations for custom Army merch. The event also featured live panels with active-duty Soldiers sharing their success stories beyond the military. Every detail was crafted to merge culture, storytelling, and engagement in an unexpected, high-energy format.

Press: Complex