The challenge:
Electrolit, a premium hydration beverage brand, wanted to authentically connect with young, active consumers in local Texas markets, boost brand visibility, and drive product trial — all while positioning itself as the hydration choice for vibrant, nightlife-driven lifestyles.

The solution:
We produced the For Tomorrow Sound Series — a two-city DJ event series across Austin and Houston that blended nightlife culture with brand storytelling. We transformed top nightlife venues into fully branded experiences, featuring live DJ performances, curated guest experiences, and product sampling for 500–700 attendees at each event. Through immersive environments and strategic brand integration, we brought Electrolit's energy to life — ensuring the brand stayed top of mind (and in-hand) all night long.

As lead producer, I sat across all production elements — overseeing creative development, content capture, and on-site execution to deliver a fully immersive experience across two key Texas markets.