Partnering with Lexus, I helped produce an influencer campaign around Beyoncé’s Renaissance Tour, sourcing a curated group of creators to celebrate the tour’s energy, culture, and style.

We worked closely with influencers to create original content that captured their personal tour experiences, with all assets posted in collaboration with the Lexus social channels to amplify reach and brand visibility.

From talent identification to content production coordination, I helped ensure every piece of the campaign felt authentic, elevated, and aligned with the Lexus brand voice — bringing luxury, creativity, and fandom together.